To combat eco-fraud, greenwashing and opaque green communication, IMQ offers IMQ-ECO certification of product environmental claims.
The purpose of this mark is to provide customers with a guarantee that the veracity of self-declared environmental claims about products has been verified by an independent third party. The assessment process is rigorous and conforms with ISO 14021, as well as a specific IMQ protocol approved by an independent technical committee.
The following are examples of certifiable claims: carbon footprint, recyclable, recycled content, low energy consumption, reduced waste, product with extended service life, low use of resources, designed for disassembly.
Why choose IMQ-ECO?
The need to develop this certificate arose from the existence of many self-declared environmental claims that are not subject to any verification. In many cases, these amount to green-washing, and provide an unclear, untruthful or misleading perception of sustainability. So for consumers, the IMQ-ECO mark is a guarantee of the veracity of any environmental claims made about the product they intend to purchase.
